It can be difficult to persuade people to adopt the opinion you’d like them to have. Maybe you’re a marketer trying to convince people that your product is right for them. Maybe you’re an activist trying to convince people to conserve water. Whatever your persuasion goals might be, this course will show you how to be smart about influencing other people’s opinions.
Using Persuasion Science to its Full Potential
Everything in this course is rooted in tested persuasion strategies. I’m not just making things up like a lot of persuasion “gurus.” You’ll learn practical tips taken from rigorous research in psychological science, and you’ll discover when those strategies will be most effective.
A few of the things we’ll cover:
- How to get people to pay attention to what you have to say.
- How to construct captivating persuasive arguments.
- How to employ simple tricks to make your message more convincing.
- How to decide between emotional and rational appeals.
- How to tailor your message to the needs of a particular audience.
- …and way more!
Persuasion is one of the most studied topics in social psychology, and its insights have extended to business, political science, communications, and personal development. In this course, you’ll understand one of the most prominent and well-tested models of persuasion. Once you have a grasp on that, you’ll start to see how all of the elements of a persuasive message come together.
By the end of this course, you’ll be able to make smart decisions about how you deliver your message, who delivers it, how to tailor it to a particular audience, and more. Best of all, this course will always be there for you, and you can review the material anytime it’s time to craft a compelling message that will captivate and influence your audience.
These tools and techniques also apply no matter what your unique message is. Once you understand the core principles of persuasive influence, you’ll become a persuasion master, ready to influence people’s opinions about anything, whether your message is presented in writing, in person, or through audio-visual media.
And You Can Trust Your Teacher!
I’m a trained social psychologist. Not only do I have more than 13,000 students on Udemy, but I also teach classes in social psychology at the university level. Moreover, I conduct my own psychological research in persuasion science, so I know a thing or two about the thousands of studies that exist in this field and what the latest experiments reveal.
Don’t miss out on the chance to dive straight into the secrets of persuasion that have until now remained locked in dense academic journals. So enroll now–you’ll be glad you did.
What are the requirements?
- No prior knowledge of psychological science is necessary.
- You should have some idea of what your ultimate persuasive goals are.
What am I going to get from this course?
- Over 54 lectures and 3.5 hours of content!
- Put together a compelling message that will effectively persuade an audience.
- Understand when some techniques are persuasive and when they are not.
- Know how to map out your message so that it is persuasive under the right circumstances and for the right audiences.
- Know how to diagnose problems in your own persuasive messages.
What is the target audience?
- If you have the goal to influence people’s opinions, then this course is for you. This includes salespeople, marketers, politicians, leaders, teachers, and more.
- This is not a course about mind control or subliminal influence. Be willing to thoughtfully analyze your approach to persuasion.
- If you are a student of psychology, you will also gain a ton from this comprehensive review of proven psychological patterns.
|Section 1: Introduction to Persuasion Science|
Introduction to Persuasion Science
How Persuasion Research Works
|Section 2: Introducing a General Model of Persuasion|
Introducing a General Model of Persuasion
Understanding “Attitudes” and “Attitude Change”
A Short History of Persuasion Science
Two Types of Variables
The Model All Together
[Exercise: Quiz] Persuasion Model Basics
|Section 3: When Will People Think About Your Message?|
Introducing the Key Determinants
“Motivation” and “Ability”
An Example of “Motivation”
An Example of “Ability”
Personality and Thinking (“Need for Cognition”)
[Activity] Are you high or low in Need for Cognition?
[Exercise] Review of Motivation, Ability, and When People Think
|Section 4: The Qualities of a Persuasive Persuader|
The Persuasive Persuader
[Exercise] The Qualities of a Persuasive Persuader
The Source: Summary
|Section 5: Message Factors|
Introducing the Message Factors
Number of Arguments / Message Length
[Exercise: Quiz] Message Factors
|Section 6: Persuasion Without Messages|
Introducing Persuasion Without a Message
[Exercise: Quiz] Persuasion Without Messages
|Section 7: Know Your Audience|
Introducing “Audience Matching”
Emotion vs. Reason
Matching to Social Status
BONUS: “Regulatory Fit”
It’s About Thinking
[Activity] How could you tailor your message?
|Section 8: Persuasion When People Are Thinking|
Introducing Persuasion When People Are Thinking
Desirability and Likelihood
[Exercise] Crafting a Persuasive Message Using Desirability & Likelihood
Test Your Arguments First!
|Section 9: Getting People to Pay Attention|
Introducing How to Get People to Think
Enhancing or Diminishing Ability
Speak Their Language
Strategically Using Sources
[Exercise] Influencing How Much People Will Think
|Section 10: Conclusion|
References to the Scientific Research
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Bonus Lecture: Get a Free Psychology PDF Ebook